VISION
Bring joy to customers by building global brands for the digital age
MISSION
Partner with the best founders to grow digital first brands using technology
WHO WE ARE
Co-creating brand value for strong differentiated businesses in the entrepreneurial ecosystem
"Seed 2 Unicorn" leverages brand-led growth and value creation via unique and pioneering investment models and programmes. Different from an archetypal private equity player, we work with established businesses as well as early stage entrepreneurs by contributing ‘Intellectual Capital’ to support the creation of a brand strategy and a planned media spread.
- The "Seed 2 Unicorn" branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business – helping them to plan and build effective corporate branding strategies that lead to growth and enterprise value creation.
- We offer a range of investment models and outreach programmes along with Portfolio initiatives and accelerators.
- Most of our brands are category leaders and today we have the largest captive consumer group for any media house in the country.